A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising.
Brand Awareness 25% Higher When Content Is Consumed
March 9th, 2010 .Mobile Internet Competing with Print Media Consumption
March 4th, 2010 .People who have mobile internet are spending more time using it every week than the average person reads newspapers or magazines, according to new research.
Overall, 10 million people in the UK browse the mobile internet in a typical week, according to the European Interactive Advertising Association.
These people are spending 6.3 hours a week using mobile internet compared to 4.6 hours a week reading newspapers and 3.9 hours a week reading magazines.
Guardian app tops 100,000 downloads
February 24th, 2010 .The Guardian iPhone app has now been downloaded more than 100,000 times since its launch in December.
The £2.39 app, which features news, comment, photo galleries and audio, launched on 14 December and had been downloaded 101,457 times as of 21 February.
O2 inks Shazam iPhone ad deal
February 9th, 2010 .Customers will be served relevant ads for O2 Priority pre-sale event tickets
9th February 2010
O2 has entered an exclusive sponsorship deal with Shazam which allows it to deliver targeted ads for its Priority Tickets service.
The operator’s customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.
The ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.
Agency Update Jan10 Highlights
January 21st, 2010 .Smartphone Users Browse More Often
- Smatphones defined by MMetrics as Windows Mobile, latest Symbian, Palm, RIM, Applie and Google devices
- 65% of smartphone users use the mobile internet at least once a month compared to 20% of non smartphone users
Growth in Mpression Smartphone Traffic
- Huge growth in Mpression smartphone traffic since Jan09
- Total increase of 423% since Jan09
- Growth fuelled by iPhone (1,315%)
- Followed by Blackberry (522%) then Nokia (30%)
For more information please see the Agency Update Jan10 presentation in agency resources.
