August 26th, 2010 . Posted in Industry Analysis, Industry Forecasts/Growth, Mobile Industry News, Mobile Technology | No Comments »
Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.
After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space.
Here, we’ve laid out five mobile advertising trends to watch over the coming year…Read More…
August 19th, 2010 . Posted in Industry Analysis, Industry Forecasts/Growth, Mobile Industry News | No Comments »
Over recent years we’ve seen the number of British adults who regularly use the internet via a mobile device increase dramatically. It has risen from 2.8m in 2008 to 4.3m in 2009, and then doubled to 8.6m in 2010, according to Kantar Media’s latest Internet Monitor. Add this to the Internet Advertising Bureau and PricewaterhouseCooper’s mobile internet advertising figures (32% increase to £37.6m in 2009) and it makes for a very strong case that mobile is now a viable medium in itself…
…there’s further evidence that the mobile news audience mirrors a classic early-adopter profile. For instance, they’re more likely to buy new products first and influence others on choice. They’re ambitious, motivated and take risks. They’re decision-makers and trendsetters. …Read More
August 19th, 2010 . Posted in Industry Analysis, Industry Forecasts/Growth, Mobile Industry News, Uncategorized | No Comments »
New research shows that consumers are moving faster than retailers towards mobile internet.
Survey commissioned by AIME, IAB and IMRG shows that 41% of UK retail brands expect to have a transactional mobile site or application within the next year. Read More …
August 17th, 2010 . Posted in Industry Analysis, Industry Forecasts/Growth, Mobile Industry News | No Comments »
A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.
According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010…Read More
August 3rd, 2010 . Posted in Mobile Industry News, Mpression Functionality, Press Releases | No Comments »
4th Screen Advertising, the leading premium mobile advertising agency today announced that it is launching its business in the US, with Shazam, the world’s leading mobile music discovery provider as its foundation client. This launch extends the successful partnership that the two companies have enjoyed in Europe and enables 4th Screen to offer US-based clients innovative marketing campaigns around Shazam’s increasingly popular music discovery service…Read More
