4th Screen Advertising, the UK’s leading independent mobile advertising sales agency, has served over 1 billion UK mobile adverts through its proprietary ad serving engine, Mpression.
The Mpression mobile ad network includes sites such as O2 UK, Virgin Mobile, Tesco Mobile, Bebo, FHM, Zoo, Heat, Metro, Flirtomatic and more.
Over 20 million page impressions per month are being served to iPhone and Blackberry devices, allowing brands to target this cash-rich time-poor audience. Recent brands to include mobile as part of their communications strategy include: Barclaycard, Coca-Cola, Nike, Natwest, Doritos, Peperami, Fitness First and McDonald’s.
Mark Slade, MD, 4th Screen Advertising said, “Reaching this milestone is a huge achievement and a testament to our carrier grade technology ad serving platform Mpression. In the current economic climate, brands are looking for more measurable channels and mobile provides not only a completely trackable solution, but also a highly targeted audience, reducing wastage and ensuring campaign’s successes.
With big brands now embracing mobile we’re delighted to be able to deliver highly innovative, creative campaigns. The recent significant growth in iPhone and blackberry traffic will be a significant catalyst to developing truly engaging mobile communications.”