Mpression now features a research and media planning tool that helps match advertisers objectives with suitable publishers. Mpression tracks the performance of each of the publisher sites within the Mpression network – ad impressions and CTR.
Using the Mpression Media Planner, campaign planners can enter the desired budgets and price points (CPM & CPC), and the tool will return projected impressions and clicks over the planned flight dates. You can drill down further to get more information about a publisher’s site and you can get aggregate statistics for the sites added to the media plan.
The Mpression Media Planner is designed with media planners in mind. Plans can be created quickly and export to an Excel file for distribution to agencies.
Research & Planning
Quickly identify which sites are likely to perform based on the client brief - share of voice v CTR. Design a plan by checking those publishers which meet the objectives of the campaign:
Media Plan Design
Enter varying price points to see the projected results by publisher
Agency Style Media Plan Output
Quickly create a media plan and export this to Excel format
Jason Cooper
Product Director