Each publisher or client who takes a license of Mpression will have access to a live system dashboard that shows real time performance across the network. This is ideal to see how many advert requests in real time the system recieves
Jason Cooper
Product Director
Mpression offers a fully integrated end to end campaign management interface. Mpression supports login access for advertisers, agencies or publishers. A permissions based architecture prevents users from access parts of the system they shouldn’t. Our campaign management tool allows complete campaign setup and management using following a logical process. We have outlined getting an advert live using the Advert Wizard shown below:
This is the first stage of the advert wizard. The campaign is named, the buy rate is set (CPM or CPC) and the creative type is defined. Mpression currently supports Banners, Text links, Text/Banner Combo’s and a newer emerging formats for the iPhone and Android devices.
Mpression supports up to 5 images that can be uploaded per creative/advert. These can be of any size, weight and dimension. Mpression looks at device making the request and will serve the best fit banner based on the screen size. Typically we recommend advertisers to follow the MMA Guidelines.
Mpression allows multiple mobile sites to join its publisher network. The icon tabs below indicate the varying publisher categories into which they are grouped.
This section of the wizard allows budget and CPM rates to be allocated, weighting to be set and targeting by placement across the selected publisher.
Mpression targets on the following parameters:
By default campaigns go out to users on all UK mobile networks. However we have the ability target specific operators where required
Campaigns can be targeted at a manufacturer level i.e. target all Samsung handsets. Campaigns can also be targeted at particular handset models e.g. target the Apple iPhone and the Nokia N95 8GB only
Campaigns can be setup to run to a certain daily allocation of impressions or clicks
Publishers can send predefined keywords in the request for an advert and have a banner returned which matches e.g. gender or age
Jason Cooper
Product Director
Mpression serves advertising into more than 40 active UK mobile publishers. Mpression stores the data from each request. Below is the aggregated data for the month of April 2009 across the Mpression network. The iPhone has now moved into 3rd place - up from 4th last month.
Mpression Handset Model Share - April 2009
Jason Cooper
Product Director
4th Screen Advertising, the UK’s largest independent mobile advertising sales agency, has inked a 12 month deal with ITN On to sell and serve targeted mobile banner adverts into ITN’s iPhone application.
ITN On’s app is one of the most popular iPhone applications in the store and number one in the free news application field. With well over a million page impressions per month, the application expands 4th Screen Advertising’s iPhone network to in excess of 10 million page impressions per month. Other sites on 4th Screen Advertising’s network include The Guardian, FHM and Autotrader. More details can be found in the following press release
