Mpression offers a fully integrated end to end campaign management interface. Mpression supports login access for advertisers, agencies or publishers. A permissions based architecture prevents users from access parts of the system they shouldn’t. Our campaign management tool allows complete campaign setup and management using following a logical process. We have outlined getting an advert live using the Advert Wizard shown below:
Define Campaign Name & Creative Type
This is the first stage of the advert wizard. The campaign is named, the buy rate is set (CPM or CPC) and the creative type is defined. Mpression currently supports Banners, Text links, Text/Banner Combo’s and a newer emerging formats for the iPhone and Android devices.
Upload Creative
Mpression supports up to 5 images that can be uploaded per creative/advert. These can be of any size, weight and dimension. Mpression looks at device making the request and will serve the best fit banner based on the screen size. Typically we recommend advertisers to follow the MMA Guidelines.
Select Publishers
Mpression allows multiple mobile sites to join its publisher network. The icon tabs below indicate the varying publisher categories into which they are grouped.
Allocate Budget & Weighting
This section of the wizard allows budget and CPM rates to be allocated, weighting to be set and targeting by placement across the selected publisher.
Campaign Setup - Define Targeting Parameters
Mpression targets on the following parameters:
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Mobile Operator
By default campaigns go out to users on all UK mobile networks. However we have the ability target specific operators where required
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Handset Make & Model
Campaigns can be targeted at a manufacturer level i.e. target all Samsung handsets. Campaigns can also be targeted at particular handset models e.g. target the Apple iPhone and the Nokia N95 8GB only
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Daily Capping
Campaigns can be setup to run to a certain daily allocation of impressions or clicks
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Keywords
Publishers can send predefined keywords in the request for an advert and have a banner returned which matches e.g. gender or age
Jason Cooper
Product Director