Huge growth in 4th Screen iPhone traffic:
iPhone and iPod Touch impressive sales figures, coupled with the growth of our 4th Screen publisher network has lead to a substantial increase in our iPhone and iPod inventory.
Since January 2009:
For more information on our iPhone inventory please see the iPhone Advertising presentation in agency reasources.
Oliver Watson
Analyst
Highlights of our October MPression Report.
September volumes were 59% higher than at the beginning of the year:
Social networking traffic highest at the beginning of the week (varying from the normal weekend peaks):
News site dominated by handsets with high income/business user demographics:
Portal traffic peaks on Saturday around sporting events:
For the full report please download the MPression Monthly Update - October in the Agency Resource section.
Oliver Watson
Analyst
When looking at some key events of the summer there is no surprise that Michael Jacksons death caused a surge in mobile internet traffic as users seek the latest news.
Sporting events such as the Wimbledon final also lead to spikes in traffic whilst click through rates remain stable. For this reason we plan relevant campaigns around sporting events to monetise these increases in traffic.
For a downloadable version of this and further analysis around sports and weather please see The Effect of Events on Mobile Traffic document in the Agency Resource section.
Oliver Watson
Analyst
Shazam selects Premium Mobile Ad Network 4th Screen for European Mobile Advertising Contract.
October 13th 2009
Every once in awhile you come across an application or service that really seems like magic. For me, Shazam’s music discovery application is one of those magic services.
Shazam has been in the news recently, announcing some very impressive numbers, a new strategic investment, and an agreement with a major mobile ad network.
eBuddy Selects 4th Screen for UK Mobile Ad Partnership
September 22nd 2009
Mobile ad agency 4th Screen Advertising has announced a partnership with eBuddy, the independent web and mobile Instant Messaging (IM) service favoured by students and young professionals aged 13 – 24. The deal will see 4th Screen integrate and roll out a range of mobile ad formats within the eBuddy mobile platform over the coming months, including banners, splash screen ads, integrated tenancy links and new rich media ad formats.
…find out more
4th Screen Advertising and Mobix Interactive put The X Factor into Mobile Video Advertising
September 2nd 2009
Mobile advertising agency 4th Screen Advertising, in partnership with On Demand Group’s Mobix Interactive, mobile network operator 3 and FremantleMedia Enterprises (FME) are providing targeted mobile advertising opportunities, by age and gender, for brands wanting to wrap and associate their advertising around the nation’s favourite TV show, The X Factor. All content and targeted advertising is delivered by Mobix’s Adrenalin platform.
…find out more
Mobile Interactive Technology launch UK’s first high speed ‘SMS Ad Insertion’ platform with 4th Screen Advertising
August 11th 2009
Mobile Interactive Technology (MIT) and 4th Screen Advertising, who are both part of Mobile Interactive Group (MIG), have combined their proprietary technology to offer the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MT SMS messages.
…find out more
4th Screen Advertising launches new smartphone ad format - ‘iSlide’
July 23rd 2009
4th Screen Advertising today announces the launch of a new ‘touch to expand’ rich media ad-format called the ‘iSlide’ to specifically target the one million plus iPhone users in the UK. The first brand to make use of the new ad-format will be Barclaycard via their digital agency Walker Media. The campaign goes live on Thursday 23rd July and runs until the mid August and will feature at m.guardian.co.uk
…find out more
