When looking at some key events of the summer there is no surprise that Michael Jacksons death caused a surge in mobile internet traffic as users seek the latest news.
Sporting events such as the Wimbledon final also lead to spikes in traffic whilst click through rates remain stable. For this reason we plan relevant campaigns around sporting events to monetise these increases in traffic.
For a downloadable version of this and further analysis around sports and weather please see The Effect of Events on Mobile Traffic document in the Agency Resource section.
Oliver Watson
Analyst