Apple iPhone owners more willing to pay for content online than others, finds survey – but news a sticking point.
Consumers with an iPhone show more willingness to pay for digital content than the wider online population, according to new research published today, although the chances of getting people to pay for newspaper on the web are slim.
“Using Google’s muscle AdMob will no doubt be able to increase its share of this sector considerably, which means some tough times ahead for many of its direct competitors,” he says. “However, premium mobile ad-networks such as 4th Screen offer advertisers the ability to provide a highly engaging experience that can deliver a precise and targeted campaign at premium inventory, that draws on advanced handset features and an array of mobile marketing techniques.”
I read with interest Ciaràn Norris’s opinion article on how Twitter should or could evolve its revenue model by monetising itself as a search tool (nma 22 October 2009). There are also other untapped channels through which it could draw significant revenues
