Smartphone Users Browse More Often

• Smatphones defined by MMetrics as Windows Mobile, latest Symbian, Palm, RIM, Applie and Google devices
• 65% of smartphone users use the mobile internet at least once a month compared to 20% of non smartphone users

Growth in Mpression Smartphone Traffic

• Huge growth in Mpression smartphone traffic since Jan09
• Total increase of 423% since Jan09
• Growth fuelled by iPhone (1,315%)
• Followed by Blackberry (522%) then Nokia (30%)

For more information please see the Agency Update Jan10 presentation in agency resources.

Large Growth in Monthly Mpression Traffic

• Strong growth in Mpression traffic
• December volumes are 243% higher than at the beginning of the year

iPhone Users Most Likely to Browse Off Portal

• January focus on On Portal vs. Off Portal Usage
• Motorola users have a strong propensity to stay on portal
• Apple (iPhone) users are most likely to browse off portal

For more information please see the MPression Metrics January 2010 update in the agency resources section.