Archive for February, 2010

Guardian app tops 100,000 downloads

Wednesday, February 24th, 2010

The Guardian iPhone app has now been downloaded more than 100,000 times since its launch in December.

The £2.39 app, which features news, comment, photo galleries and audio, launched on 14 December and had been downloaded 101,457 times as of 21 February.

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O2 inks Shazam iPhone ad deal

Tuesday, February 9th, 2010

Customers will be served relevant ads for O2 Priority pre-sale event tickets

9th February 2010

shazam-logo

O2 has entered an exclusive sponsorship deal with Shazam which allows it to deliver targeted ads for its Priority Tickets service.

The operator’s customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.

The ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.

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