Customers will be served relevant ads for O2 Priority pre-sale event tickets

9th February 2010

O2 has entered an exclusive sponsorship deal with Shazam which allows it to deliver targeted ads for its Priority Tickets service.

The operator’s customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.

The ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.

Read More…

This entry was posted on Tuesday, February 9th, 2010 at 3:05 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.