Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.

In addition, the global mobile applications economy is set to be worth $17.5 billion by 2012, according to an independent report commissioned by GetJar, which claims to be the world’s second-largest app store. This would mean that the value of applications sold would be greater than the value of CDs sold in 2012—$13.83 billion, according to world music trade body IFPI April 2009.

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A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising.

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People who have mobile internet are spending more time using it every week than the average person reads newspapers or magazines, according to new research.

Overall, 10 million people in the UK browse the mobile internet in a typical week, according to the European Interactive Advertising Association.

These people are spending 6.3 hours a week using mobile internet compared to 4.6 hours a week reading newspapers and 3.9 hours a week reading magazines.

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