The UK mobile advertising market grew by 32% in 2009 to reach £37.6 million, according to the second annual study of the market carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Every quarter in 2009 showed consistent, strong growth with Q4 delivering a record display advertising spend of £5.5 million – an increase of 28% over Q4 2008. The study also identifies Entertainment & Media as the biggest mobile advertising category, a long way ahead of Telecoms in second place.
Here are the highlights of the report:
Archive for April, 2010
Mobile Ad Spend up 32% for 2009
Tuesday, April 27th, 2010Mobile Subscriber Numbers Hit 4.7bn
Friday, April 23rd, 2010The global mobile market grew by almost 200 million subscriber connections in the fourth quarter of 2010 to reach 4.7 billion by year-end, according to the latest Wireless Intelligence report, ‘Quarterly World Review: Q4 2009’. Asia-Pacific remained the world’s largest region, accounting for over 45% (2.1 billion) of global mobile connections, mainly due to strong growth in India and China. The Asia-Pacific region accounted for 62% of the net new connections added in the quarter.
MIG App Shows Real Talent
Friday, April 23rd, 2010As you may have heard the Britain’s Got Talent app hit number one this week…
Britain’s Got Talent Stats (The first 7 days)
Downloads: 234,875
Sessions: 582,044
Average time: 6 mins
Saturday/Sunday: Over 1 million page impressions a DAY
Weekdays: Approx 600K page impressions a day
Devices:iPod Touch 2G: 39.10% iPhone 3GS: 34.30% iPhone 3G: 16.80% iPod Touch 3G:7.50% iPod Touch 1G:1.20%
Connection:Wifi – 65%
If you haven’t downloaded yet – http://bit.ly/BGT_App or text BGT 60505.The Kilrush Platform is feeding the content and mPression serving the Ads… Awesome tech and a top job everyone involved…
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