The UK mobile advertising market grew by 32% in 2009 to reach £37.6 million, according to the second annual study of the market carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Every quarter in 2009 showed consistent, strong growth with Q4 delivering a record display advertising spend of £5.5 million – an increase of 28% over Q4 2008. The study also identifies Entertainment & Media as the biggest mobile advertising category, a long way ahead of Telecoms in second place.
Here are the highlights of the report:
