By Ronan Shields - NMA
Mobile discount service Vouchercloud has launched an advertising service that enables brands to buy in-app inventory or sponsor app sections.
Vouchercloud developer Invitation Digital confirmed it will launch the ad model this week and roll it out across further mobile platforms shortly.
Douglas Templeton, co-founder and director of Invitation Digital, said, “We’re refining our strategy, making it easier for consumers to personalise the service, which will enable brands to target consumers more easily.”
Invitation Digital is negotiating with brands that have already issued vouchers via Vouchercloud, including Burger King, Gap and Odeon, to purchase the new ad inventory. However, Templeton didn’t say which companies were considering it.
The ads will be served by mobile sales house 4th Screen advertising. MD Mark Slade said, “This is a good way for brands to reach customers in a specific purchasing mindset and by location using the app’s GPS abilities.”
Invitation Digital will launch an Android version of Vouchercloud in July or August. It’s also planning an SMS service to will let brands access mobile users without smartphones.
Templeton said the Vouchercloud iPhone app has been downloaded 560,000 times since its February launch and generated 250,000 voucher redemptions by May.