A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.

According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010…Read More

This entry was posted on Tuesday, August 17th, 2010 at 9:18 am and is filed under Industry Analysis, Industry Forecasts/Growth, Mobile Industry News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.