Introduction to 4th Screen Advertising

4th Screen is the leading independent mobile advertising agency in the UK with the largest publisher network and reach. We work closely with respected brands and mobile publishers including O2 UK, Virgin Mobile, Tesco Mobile and more to deliver effective and ROI driven mobile advertising campaigns, powered by our proprietary mobile banner ad-serving platform, Mpression.

4th Screen is part of the MIG (Mobile Interactive Group) of companies that includes Digital Jigsaw and New Toy. MIG has a turnover of £60m per annum, employs over 100 people and was recently ranked No 1 in the Sunday Times Tech Track 100.

Mpression - Solution Overview

Mpression is the ultimate mobile ad serving product that satisfies the requirements of large media houses who wish to monetise their mobile inventory. The product is built from the ground up to provide a complete end to end advertising solution. Specific features include:

• Media Planning Tool that reserves and books inventory by publisher
• Automated Insertion Order generation and campaign creation
• Inventory Management and Forecasting
• Agency standard campaign reporting
• 3rd party publisher login for real time dashboard access
• Agency logins for generating reports
• Ability to view and raise revenue statements including revenue share and agency discount
• Real time campaign dashboards for campaign optimisation

Mpression - Publisher Snapshot

Mpression serves advertising into more than 40 branded mobile publishers. These sites are categorized into different channels such as Operator portals, Social Networks, Television, Entertainment, News and more.

Advertisers can target these channels individually, along with other techniques including handset make, model and mobile operator.