The UK mobile advertising market grew by 32% in 2009 to reach £37.6 million, according to the second annual study of the market carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Every quarter in 2009 showed consistent, strong growth with Q4 delivering a record display advertising spend of £5.5 million – an increase of 28% over Q4 2008. The study also identifies Entertainment & Media as the biggest mobile advertising category, a long way ahead of Telecoms in second place.
Here are the highlights of the report:
Archive for the ‘Mobile Industry News’ Category
Mobile Ad Spend up 32% for 2009
Tuesday, April 27th, 2010Mobile Subscriber Numbers Hit 4.7bn
Friday, April 23rd, 2010The global mobile market grew by almost 200 million subscriber connections in the fourth quarter of 2010 to reach 4.7 billion by year-end, according to the latest Wireless Intelligence report, ‘Quarterly World Review: Q4 2009’. Asia-Pacific remained the world’s largest region, accounting for over 45% (2.1 billion) of global mobile connections, mainly due to strong growth in India and China. The Asia-Pacific region accounted for 62% of the net new connections added in the quarter.
Nielsen Online: Growth of Mobile Internet Outpacing PC based Surfing in UK
Wednesday, January 20th, 2010The use of the mobile internet in Britain grew eight times as fast as the growth of the wired internet, according to the latest study from research firm Nielsen Online.
PricewaterhouseCoopers forecast double digit growth for digital and mobile spend
Wednesday, January 20th, 2010Within the next five years, nearly half of the total industry growth is expected to be generated through online and wireless technologies. Fortunately, the audience for entertainment and media will also grow. Broadband households will almost double from 300 million to 540 million subscribers by 2011 and mobile users will reach a whopping 3.4 billion.
Mobile Internet ad spend to hit $2 bn/year mark soon
Wednesday, January 20th, 2010Mobile internet advertising expenditure will rise significantly with revenues expected to hit $2 billion per-year levels by 2014, riding on growing consumer adoption and rising brand engagement with mobile services, a report said.
According to the report by UK-based Juniper Research, many markets where fixed Internet access is limited, cellular phones have already become the dominant means of accessing the internet.
