Each publisher or client who takes a license of Mpression will have access to a live system dashboard that shows real time performance across the network. This is ideal to see how many advert requests in real time the system recieves

Jason Cooper
Product Director

Mpression offers a fully integrated end to end campaign management interface. Mpression supports login access for advertisers, agencies or publishers. A permissions based architecture prevents users from access parts of the system they shouldn’t. Our campaign management tool allows complete campaign setup and management using following a logical process. We have outlined getting an advert live using the Advert Wizard shown below:

Define Campaign Name & Creative Type

This is the first stage of the advert wizard. The campaign is named, the buy rate is set (CPM or CPC) and the creative type is defined. Mpression currently supports Banners, Text links, Text/Banner Combo’s and a newer emerging formats for the iPhone and Android devices.

Upload Creative

Mpression supports up to 5 images that can be uploaded per creative/advert. These can be of any size, weight and dimension. Mpression looks at device making the request and will serve the best fit banner based on the screen size. Typically we recommend advertisers to follow the MMA Guidelines.

Select Publishers

Mpression allows multiple mobile sites to join its publisher network. The icon tabs below indicate the varying publisher categories into which they are grouped.

Allocate Budget & Weighting

This section of the wizard allows budget and CPM rates to be allocated, weighting to be set and targeting by placement across the selected publisher.

Campaign Setup - Define Targeting Parameters

Mpression targets on the following parameters:

• Mobile Operator

By default campaigns go out to users on all UK mobile networks. However we have the ability target specific operators where required

• Handset Make & Model

Campaigns can be targeted at a manufacturer level i.e. target all Samsung handsets. Campaigns can also be targeted at particular handset models e.g. target the Apple iPhone and the Nokia N95 8GB only

• Daily Capping

Campaigns can be setup to run to a certain daily allocation of impressions or clicks

• Keywords

Publishers can send predefined keywords in the request for an advert and have a banner returned which matches e.g. gender or age

Jason Cooper
Product Director

Advertisers can now gain insight into campaign effectiveness by implementing Mpression ROI Tracking Tags on their site. The use of multiple tags across an advertiser’s site offers more insight into how consumers are responding to campaigns. There are plenty of activities across a site that can indicate a response; form completion, visiting a specific page or downloading content.

Cost per Acquisition/Action (CPA) is a metric increasingly used by advertisers to measure the effectiveness of their campaigns. An advertiser will see how many impressions or clicks it took for an action to be performed – and the cost of that action. Using tracking tags, Mpression allows a target CPA to be specified per activity per campaign.

Benefits

• Measure what percentage of clicks reach your home page
• Measure conversions & sales
• Specify target ROI metrics per action
• Get comprehensive reporting by tag

Specify Tags and target ROI Metrics

Select the pages that you want to track; home page arrivals, form completion or downloads - then specify the target CPA metric for those pages:

Easy to Implement Tags

The ‘activity’ tag defines the action that is being measured – in this case, Home Page arrivals. The ‘TrackerId’ is the unique value generated for each click on the banner. These tags can be placed on the advertiser’s microsite – typically below the fold at the footer of the page.

Comprehensive Reporting

Print a report that gives you complete visibility from the impression being served, the click, home page arrival right through to the acquisition and the actual cost of that acquisition.

Tracking Tag Summary Report

Jason Cooper
Product Director

Mpression now features a research and media planning tool that helps match advertisers objectives with suitable publishers. Mpression tracks the performance of each of the publisher sites within the Mpression network – ad impressions and CTR.

Using the Mpression Media Planner, campaign planners can enter the desired budgets and price points (CPM & CPC), and the tool will return projected impressions and clicks over the planned flight dates. You can drill down further to get more information about a publisher’s site and you can get aggregate statistics for the sites added to the media plan.

The Mpression Media Planner is designed with media planners in mind. Plans can be created quickly and export to an Excel file for distribution to agencies.

Research & Planning

Quickly identify which sites are likely to perform based on the client brief - share of voice v CTR. Design a plan by checking those publishers which meet the objectives of the campaign:

Media Plan Design

Enter varying price points to see the projected results by publisher

Agency Style Media Plan Output

Quickly create a media plan and export this to Excel format

Jason Cooper
Product Director