4th Screen Advertising, the leading premium mobile advertising agency today announced that it is launching its business in the US, with Shazam, the world’s leading mobile music discovery provider as its foundation client. This launch extends the successful partnership that the two companies have enjoyed in Europe and enables 4th Screen to offer US-based clients innovative marketing campaigns around Shazam’s increasingly popular music discovery service…Read More
Archive for the ‘Press Releases’ Category
4th Screen Advertising Launches in the US with Shazam
Tuesday, August 3rd, 2010Vouchercloud offers in-app ad inventory
Thursday, July 1st, 2010By Ronan Shields - NMA
Mobile discount service Vouchercloud has launched an advertising service that enables brands to buy in-app inventory or sponsor app sections.
Vouchercloud developer Invitation Digital confirmed it will launch the ad model this week and roll it out across further mobile platforms shortly.
Douglas Templeton, co-founder and director of Invitation Digital, said, “We’re refining our strategy, making it easier for consumers to personalise the service, which will enable brands to target consumers more easily.”
Invitation Digital is negotiating with brands that have already issued vouchers via Vouchercloud, including Burger King, Gap and Odeon, to purchase the new ad inventory. However, Templeton didn’t say which companies were considering it.
The ads will be served by mobile sales house 4th Screen advertising. MD Mark Slade said, “This is a good way for brands to reach customers in a specific purchasing mindset and by location using the app’s GPS abilities.”
Invitation Digital will launch an Android version of Vouchercloud in July or August. It’s also planning an SMS service to will let brands access mobile users without smartphones.
Templeton said the Vouchercloud iPhone app has been downloaded 560,000 times since its February launch and generated 250,000 voucher redemptions by May.
O2 inks Shazam iPhone ad deal
Tuesday, February 9th, 2010Customers will be served relevant ads for O2 Priority pre-sale event tickets
9th February 2010
O2 has entered an exclusive sponsorship deal with Shazam which allows it to deliver targeted ads for its Priority Tickets service.
The operator’s customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.
The ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.
Our Latest Press Releases
Tuesday, October 27th, 2009Shazam selects Premium Mobile Ad Network 4th Screen for European Mobile Advertising Contract.
October 13th 2009
Every once in awhile you come across an application or service that really seems like magic. For me, Shazam’s music discovery application is one of those magic services.
Shazam has been in the news recently, announcing some very impressive numbers, a new strategic investment, and an agreement with a major mobile ad network.
eBuddy Selects 4th Screen for UK Mobile Ad Partnership
September 22nd 2009
Mobile ad agency 4th Screen Advertising has announced a partnership with eBuddy, the independent web and mobile Instant Messaging (IM) service favoured by students and young professionals aged 13 – 24. The deal will see 4th Screen integrate and roll out a range of mobile ad formats within the eBuddy mobile platform over the coming months, including banners, splash screen ads, integrated tenancy links and new rich media ad formats.
…find out more
4th Screen Advertising and Mobix Interactive put The X Factor into Mobile Video Advertising
September 2nd 2009
Mobile advertising agency 4th Screen Advertising, in partnership with On Demand Group’s Mobix Interactive, mobile network operator 3 and FremantleMedia Enterprises (FME) are providing targeted mobile advertising opportunities, by age and gender, for brands wanting to wrap and associate their advertising around the nation’s favourite TV show, The X Factor. All content and targeted advertising is delivered by Mobix’s Adrenalin platform.
…find out more
Mobile Interactive Technology launch UK’s first high speed ‘SMS Ad Insertion’ platform with 4th Screen Advertising
August 11th 2009
Mobile Interactive Technology (MIT) and 4th Screen Advertising, who are both part of Mobile Interactive Group (MIG), have combined their proprietary technology to offer the UK’s first premium Ad Insertion platform, allowing MIT’s messaging clients to monetise trailing ‘white space’ at the end of MT SMS messages.
…find out more
4th Screen Advertising launches new smartphone ad format - ‘iSlide’
July 23rd 2009
4th Screen Advertising today announces the launch of a new ‘touch to expand’ rich media ad-format called the ‘iSlide’ to specifically target the one million plus iPhone users in the UK. The first brand to make use of the new ad-format will be Barclaycard via their digital agency Walker Media. The campaign goes live on Thursday 23rd July and runs until the mid August and will feature at m.guardian.co.uk
…find out more
Mpression - 1 Billion Premium Mobile Adverts
Wednesday, April 1st, 2009
4th Screen Advertising, the UK’s leading independent mobile advertising sales agency, has served over 1 billion UK mobile adverts through its proprietary ad serving engine, Mpression.
The Mpression mobile ad network includes sites such as O2 UK, Virgin Mobile, Tesco Mobile, Bebo, FHM, Zoo, Heat, Metro, Flirtomatic and more.
Over 20 million page impressions per month are being served to iPhone and Blackberry devices, allowing brands to target this cash-rich time-poor audience. Recent brands to include mobile as part of their communications strategy include: Barclaycard, Coca-Cola, Nike, Natwest, Doritos, Peperami, Fitness First and McDonald’s.
Mark Slade, MD, 4th Screen Advertising said, “Reaching this milestone is a huge achievement and a testament to our carrier grade technology ad serving platform Mpression. In the current economic climate, brands are looking for more measurable channels and mobile provides not only a completely trackable solution, but also a highly targeted audience, reducing wastage and ensuring campaign’s successes.
With big brands now embracing mobile we’re delighted to be able to deliver highly innovative, creative campaigns. The recent significant growth in iPhone and blackberry traffic will be a significant catalyst to developing truly engaging mobile communications.”
