The Guardian iPhone app has now been downloaded more than 100,000 times since its launch in December.
The £2.39 app, which features news, comment, photo galleries and audio, launched on 14 December and had been downloaded 101,457 times as of 21 February.
4th Screen Advertising, the UK’s largest independent mobile advertising sales agency, has inked a 12 month deal with ITN On to sell and serve targeted mobile banner adverts into ITN’s iPhone application.
ITN On’s app is one of the most popular iPhone applications in the store and number one in the free news application field. With well over a million page impressions per month, the application expands 4th Screen Advertising’s iPhone network to in excess of 10 million page impressions per month. Other sites on 4th Screen Advertising’s network include The Guardian, FHM and Autotrader. More details can be found in the following press release
Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands.
The contract runs until the end of this year and was negotiated by Caroline Young, commercial director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising. More details can be found in the following press release.
The Guardian paper has relaunched its mobile site using 4th Screen Advertising as its exclusive ad sales partner. Using Mpression the 4th Screen trafficking team will traffic and deliver all campaigns into the new site. More details can be found in the following press release.
