New research shows that consumers are moving faster than retailers towards mobile internet.
Survey commissioned by AIME, IAB and IMRG shows that 41% of UK retail brands expect to have a transactional mobile site or application within the next year. Read More …
Premium mobile advertising agency 4th Screen Advertising has secured an exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen will be selling its iSlide expandable and carousel advertising banners, as well as pre-roll audio ads and complete sponsorship deals across the entire Global Radio portfolio, which includes the Heart and Galaxy networks, Classic FM, Capital FM and LBC. Read More…
As you may have heard the Britain’s Got Talent app hit number one this week…
Britain’s Got Talent Stats (The first 7 days)
Downloads: 234,875
Sessions: 582,044
Average time: 6 mins
Saturday/Sunday: Over 1 million page impressions a DAY
Weekdays: Approx 600K page impressions a day
Devices:iPod Touch 2G: 39.10% iPhone 3GS: 34.30% iPhone 3G: 16.80% iPod Touch 3G:7.50% iPod Touch 1G:1.20%
Connection:Wifi – 65%
If you haven’t downloaded yet – http://bit.ly/BGT_App or text BGT 60505.The Kilrush Platform is feeding the content and mPression serving the Ads… Awesome tech and a top job everyone involved…
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Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.
In addition, the global mobile applications economy is set to be worth $17.5 billion by 2012, according to an independent report commissioned by GetJar, which claims to be the world’s second-largest app store. This would mean that the value of applications sold would be greater than the value of CDs sold in 2012—$13.83 billion, according to world music trade body IFPI April 2009.
A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising.
