Smartphone Users Browse More Often

• Smatphones defined by MMetrics as Windows Mobile, latest Symbian, Palm, RIM, Applie and Google devices
• 65% of smartphone users use the mobile internet at least once a month compared to 20% of non smartphone users

Growth in Mpression Smartphone Traffic

• Huge growth in Mpression smartphone traffic since Jan09
• Total increase of 423% since Jan09
• Growth fuelled by iPhone (1,315%)
• Followed by Blackberry (522%) then Nokia (30%)

For more information please see the Agency Update Jan10 presentation in agency resources.

Large Growth in Monthly Mpression Traffic

• Strong growth in Mpression traffic
• December volumes are 243% higher than at the beginning of the year

iPhone Users Most Likely to Browse Off Portal

• January focus on On Portal vs. Off Portal Usage
• Motorola users have a strong propensity to stay on portal
• Apple (iPhone) users are most likely to browse off portal

For more information please see the MPression Metrics January 2010 update in the agency resources section.

Apple iPhone owners more willing to pay for content online than others, finds survey – but news a sticking point.

Consumers with an iPhone show more willingness to pay for digital content than the wider online population, according to new research published today, although the chances of getting people to pay for newspaper on the web are slim.

Read More…