Huge growth in 4th Screen iPhone traffic:

iPhone and iPod Touch impressive sales figures, coupled with the growth of our 4th Screen publisher network has lead to a substantial increase in our iPhone and iPod inventory.

Since January 2009:

• 1172% increase in daily iPhone Traffic

• 80% increase in daily iPod Touch traffic

For more information on our iPhone inventory please see the iPhone Advertising presentation in agency reasources.

Oliver Watson

Analyst

Highlights of our October MPression Report.

September volumes were 59% higher than at the beginning of the year:

Social networking traffic highest at the beginning of the week (varying from the normal weekend peaks):

News site dominated by handsets with high income/business user demographics:

Portal traffic peaks on Saturday around sporting events:

For the full report please download the MPression Monthly Update - October in the Agency Resource section.

Oliver Watson

Analyst