Premium mobile advertising agency 4th Screen Advertising has secured an exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen will be selling its iSlide expandable and carousel advertising banners, as well as pre-roll audio ads and complete sponsorship deals across the entire Global Radio portfolio, which includes the Heart and Galaxy networks, Classic FM, Capital FM and LBC. Read More…
The UK mobile advertising market grew by 32% in 2009 to reach £37.6 million, according to the second annual study of the market carried out by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Every quarter in 2009 showed consistent, strong growth with Q4 delivering a record display advertising spend of £5.5 million – an increase of 28% over Q4 2008. The study also identifies Entertainment & Media as the biggest mobile advertising category, a long way ahead of Telecoms in second place.
Here are the highlights of the report:
The global mobile market grew by almost 200 million subscriber connections in the fourth quarter of 2010 to reach 4.7 billion by year-end, according to the latest Wireless Intelligence report, ‘Quarterly World Review: Q4 2009’. Asia-Pacific remained the world’s largest region, accounting for over 45% (2.1 billion) of global mobile connections, mainly due to strong growth in India and China. The Asia-Pacific region accounted for 62% of the net new connections added in the quarter.
As you may have heard the Britain’s Got Talent app hit number one this week…
Britain’s Got Talent Stats (The first 7 days)
Downloads: 234,875
Sessions: 582,044
Average time: 6 mins
Saturday/Sunday: Over 1 million page impressions a DAY
Weekdays: Approx 600K page impressions a day
Devices:iPod Touch 2G: 39.10% iPhone 3GS: 34.30% iPhone 3G: 16.80% iPod Touch 3G:7.50% iPod Touch 1G:1.20%
Connection:Wifi – 65%
If you haven’t downloaded yet – http://bit.ly/BGT_App or text BGT 60505.The Kilrush Platform is feeding the content and mPression serving the Ads… Awesome tech and a top job everyone involved…
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Mobile application downloads across all handset types are expected to increase from more than 7 billion downloads in 2009 to almost 50 billion in 2012, a year-on-year growth rate of 92 percent.
In addition, the global mobile applications economy is set to be worth $17.5 billion by 2012, according to an independent report commissioned by GetJar, which claims to be the world’s second-largest app store. This would mean that the value of applications sold would be greater than the value of CDs sold in 2012—$13.83 billion, according to world music trade body IFPI April 2009.
