Large Growth in Monthly Mpression Traffic
iPhone Users Most Likely to Browse Off Portal
For more information please see the MPression Metrics January 2010 update in the agency resources section.
The use of the mobile internet in Britain grew eight times as fast as the growth of the wired internet, according to the latest study from research firm Nielsen Online.
Within the next five years, nearly half of the total industry growth is expected to be generated through online and wireless technologies. Fortunately, the audience for entertainment and media will also grow. Broadband households will almost double from 300 million to 540 million subscribers by 2011 and mobile users will reach a whopping 3.4 billion.
Mobile internet advertising expenditure will rise significantly with revenues expected to hit $2 billion per-year levels by 2014, riding on growing consumer adoption and rising brand engagement with mobile services, a report said.
According to the report by UK-based Juniper Research, many markets where fixed Internet access is limited, cellular phones have already become the dominant means of accessing the internet.
Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs.
